While I have only been using this produce for a few weeks, I have noticed a difference. It is important to be really consistent and use this regularly- I have used this at least 5 days a week. It does seem to make the skin firmer and it seems to help with the appearance of cellulite and normal water retention. The product has a viscous feel to it but it absorbs fairly quickly when you massage it into your skin. I have deducted a star because I find the pipette does not work very well - it does not pick up enough of the product and it drips easily out before trying to apply it. This is not well designed. I would say, you shouldn't expect a miracle but with consistent use you should notice improvements in a short amount of time.